The LA Clippers have recently unveiled their new uniforms, logo, and court design, all of which are set to pay tribute to the team’s history as it gets ready to open the Intuit Dome in 2024-25. Clippers fans can look forward to three new uniforms for the 2024-25 season, each featuring a blend of the team’s past, present, and future.
The updated brand look features a modernized version of the classic Clippers script, which will now adorn the front of the Icon and Association Edition jerseys for the upcoming season. The new primary logo is designed to represent the Clippers’ maritime roots, featuring a Clippers “C” that surrounds the points of a compass and an oncoming ship with basketball seams on the hull.
According to Gillian Zucker, the president of business operations for the LA Clippers and Intuit Dome, the refreshed look was created after gathering feedback and insights from across Clipper Nation. The team engaged specialists to arrive at a design that blends the bedrocks of the team’s past and future, resulting in a strong and timeless look that accurately captures the roots and aspirations of the organization.
Moreover, the new uniforms and merchandise will feature the new logo and colors in the 2024-25 NBA season, coinciding with the Clippers’ move to their new home at the Intuit Dome. The Clippers’ home court will also receive a refreshed look, adding to the excitement for the upcoming season.
To celebrate the launch of the new look, a limited-edition merchandise collection featuring the new logos, wordmarks, and colors will be available online at www.ClippersHQ.com and at The Grove for two days, February 25 and 26. Fans will have the chance to purchase merchandise with the new brand look before the summer.
Overall, the Clippers’ new brand look represents a significant step forward for the team, capturing the spirit of Clipper Nation and providing a fresh and exciting new look for fans to enjoy.