The National Basketball Association (NBA) and the National Basketball Players Association recently released the list of top-selling jerseys and team merchandise for the first half of the 2023-24 regular season. The sales data was collected from NBAStore.com, and it reveals some interesting insights into the popularity of different teams and players among NBA fans.
According to the report, the Los Angeles Lakers are leading the way in team merchandise sales, followed closely by the Boston Celtics at the second position. The Golden State Warriors secured third place in this category, while the Milwaukee Bucks and the Philadelphia 76ers claimed fourth and fifth positions, respectively.
When it comes to individual jersey sales, Stephen Curry of the Golden State Warriors is the most popular player among fans, followed by Jayson Tatum of the Boston Celtics at the second position. LeBron James of the Los Angeles Lakers is the third most popular player in terms of jersey sales, while Victor Wembanyama of the San Antonio Spurs and Giannis Antetokounmpo of the Milwaukee Bucks complete the top five positions.
It is worth noting that Victor Wembanyama’s fourth position is quite significant, as it marks the highest ranking for a rookie player’s jersey since Kristaps Porziņģis of the Boston Celtics achieved the same feat in the 2015-16 season. Tyrese Maxey of the Philadelphia 76ers and De’Aaron Fox of the Sacramento Kings also made their debuts on the most popular jersey list, claiming the ninth and fifteenth positions, respectively.
In team merchandise sales, San Antonio Spurs made it to the top ten for the first time since the 2017-18 season, securing the ninth position. The Chicago Bulls, Phoenix Suns, New York Knicks, and Dallas Mavericks also made the list, ranking at the sixth, seventh, eighth, and tenth positions, respectively.
In summary, Stephen Curry’s popularity among NBA fans continues to soar as he leads the individual jersey sales chart. The Los Angeles Lakers and the Boston Celtics remain the most popular teams in terms of merchandise sales, but other teams are also gaining ground. It will be interesting to see how these rankings change in the second half of the season.
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